Instagram stores
Answer questions about pricing, availability, product features, and purchase conditions. When needed, guide customers to compare options or place an order.
Befroosh Smart Direct
Smart Direct for Instagram: automatic replies and customer guidance with Befroosh
When customers ask about prices, services, or buying in DMs, answering every message should not depend on an account manager being online all the time. With Befroosh Smart Direct, define clear replies for frequent requests and guide people to the next step based on their needs.
From sending a short reply to showing several choices, collecting contact details, or starting an ordering journey, you can use related Befroosh features in DM conversations. Each part has its own settings and capabilities; you do not need to activate them all at once.
Connect with official Meta permissions | Tailor replies to your account
9:41
Befroosh | Smart Direct
Befroosh Automation
Price
Hi, welcome 🌿 To get the price and details, please send the name or code of the product you are interested in.
Price
Send the product name or code to receive its saved pricing information.
Availability
To check availability, please send the name or code of the product you are interested in.
Consultation
You can submit a consultation request for further guidance.
View product
Product 102 · Sample sunscreen
Sample product · Illustrative flow
Actual product prices and information are displayed according to your account settings.
Choose an option to try it
Instagram DM automation
What is Smart Direct for Instagram?
Smart Direct for Instagram automatically responds to private messages using rules and conditions you configure in advance. For example, if someone sends “consultation”, you can set a reply explaining how to request one, and use a different reply for “price”.
This feature is also called an Instagram DM bot, automatic DMs, or DM automation. In Befroosh, “smart” means following predefined replies and paths. It does not mean a bot uses AI to answer every question without configuration.
The challenge of replying to DMs
Repeated DMs take time away from customers who need your attention
Imagine a seller receiving “How much?”, “Is it in stock?”, and “How do I order?” several times every day. The account manager has to write similar replies while also helping people who need more guidance before deciding.
Smart Direct handles that repeatable part. Prepare the initial replies in advance so people receive the information they need sooner, leaving you more time for specialist questions and important requests.
Messages you receive every day
Examples of common customer questions
How much is it?
Is it in stock?
How do I order?
Prepare initial replies in advance to make more time for important conversations.
One reply bot, several paths to continue the conversation
The first reply is not always the end of the conversation. Some people only need your opening hours, others want to compare models, and some are ready to buy or request a consultation. Smart Direct can start these journeys; use the relevant Befroosh feature for each need.
Showcase Builder: introduce several options in one message
Option 1
Option 2
Option 3
If someone wants to see several product models or services, display a collection of image cards in DMs instead of sending separate photos. In Showcase Builder, each card’s image, title, description, and buttons are configured manually, and the cards scroll horizontally.
Explore the DM Showcase Builder
Conversation Flows: step-by-step guidance
Customer request
Choice → relevant reply
Sometimes you need to ask a few questions before giving a final answer, such as identifying the service or option someone wants. With Conversation Flows, design different paths around their choices. The dedicated flows page explains how to build these paths.
Explore Smart Conversation Flows
Forms and Lead Capture: collect the details you need
Information provided by the customer
Name
Phone number
For requests such as consultations or registration, guide people through providing their name, phone number, or other necessary information. This feature records details with their knowledge and helps you follow up; it does not automatically collect information they have not provided.
Explore Lead Capture
Order Registration: continue after a choice
Product selection
Continue to the ordering path
Once someone has the information they need and decides to buy, guide them to Automatic Order Registration. This is separate from ordinary replies, and its dedicated page explains the ordering details.
Explore Automatic Order Registration
A practical example of a DM conversation path
Imagine you run an educational account and someone writes: “Hi, I’d like to see your courses.”
Step one — automatic reply
“Hi, welcome. Would you like information about beginner courses or advanced courses?”
Step two — the customer’s choice
They select “Beginner”. If the relevant flow has been configured, course information or a collection of course introduction cards can be displayed.
Step three — the next action
If they request a consultation, guide them to the contact-details step. If they only need course information, they receive their answer there.
This is a conceptual conversation example. The step order, button types, and continuation must be configured and tested in the Befroosh panel using a supported flow.
Start Smart Direct for free9:41
Befroosh | Smart Direct
Befroosh Automation
Hi, I’d like to see your courses.
“Hi, welcome. Would you like information about beginner courses or advanced courses?”
Beginner
Course introduction card
Beginner courses
Course information and buttons are displayed according to the account settings.
Request consultation
In the relevant flow, this step can lead to collecting the name and phone number provided by the customer.
Advanced
Course introduction card
Advanced courses
Course information and buttons are displayed according to the account settings.
Request consultation
In the relevant flow, this step can lead to collecting the name and phone number provided by the customer.
Choose a course level
Conceptual example: conversation steps depend on panel settings.
How do automatic DM replies work?
01
1. Connect your Instagram account
Connect your professional Instagram account to Befroosh through Meta with the required permissions. You do not need to give Befroosh your Instagram password directly during this process.
02
2. Define which message gets which reply
Set appropriate replies for common phrases such as “price”, “availability”, “address”, and “consultation”. Clearer requests and replies reduce the chance of an irrelevant message.
03
3. Test and activate the reply
Use a test account or a controlled real message to check which reply each keyword triggers. Then activate the flow and adjust its wording or path as needed.
Which businesses can use the Befroosh DM bot?
Instructors and educational pages
Prepare course information, registration dates, and consultation requirements. If you need more details from applicants, define a path for collecting them.
Service businesses
Answer initial questions about services, consultations, and opening hours, while passing requests needing review to a person.
Consultants and service accounts
Provide suitable initial information based on the message topic, then guide interested people along a clear path to further assistance.
How does Smart Direct differ from Instagram saved replies?
Saved replies in Instagram and Meta tools are useful for quickly accessing repeated messages. Some Meta features also offer limited automation for simple messages. If you need separate rules for different requests or a conversation with several defined steps, you need an automation tool with broader capabilities.
The benefit described here is Befroosh’s ability to tailor replies to messages and use related features as the conversation continues. Features covered by other pages do not all need to be explained in this section.
Are Smart Direct and Smart Comments the same?
No. With Smart Direct, someone starts a conversation through a private message. With Smart Comments, the interaction starts with their comment under a post or Reel, and a relevant private reply may also be sent. If you want to start conversations from comments, see the Smart Comments page.
Account connection and Instagram messaging limits
Messaging features use an authorized Meta connection and depend on account type, granted permissions, and Instagram rules. Check that you have a professional account and the required access before connecting.
Smart Direct is not designed to send unlimited promotional messages to any user. Automatic messages must be sent within permitted windows and in response to user interaction. If someone does not reply or the conversation falls outside the permitted window, further automatic messaging may be limited.
7 days free
Try Befroosh Smart Direct free for 7 days
Start with just a few frequent messages from your account. Create a reply for “price” or “consultation”, test it, and explore other paths once you are satisfied with how it works. You do not need every feature on day one.
Befroosh offers a 7-day free trial to evaluate the service. See pricing for the conditions and ongoing subscription costs.
Smart Direct for Instagram: frequently asked questions
Still have questions?
If you didn't find the answer to your question, contact Befroosh support.
Contact support
Is Smart Direct the same as an Instagram DM bot?
Both terms usually describe tools that automatically respond to private messages. In Befroosh, replies follow configured settings and predefined paths.
Can I set different replies for different keywords?
Yes. You can configure separate replies for phrases such as “price”, “consultation”, and “address”.
Does Smart Direct only send text messages?
Text replies are the core feature. To display collections of image cards and selectable options, use Showcase Builder and conversation features in supported paths. Other file types should be checked against the panel’s current capabilities.
Do I need to build a multi-step flow at the start?
No. Start with a simple reply. If needed later, expand the conversation path for specific requests.
Can I use DMs to collect customer information?
Yes. With the related Lead Capture feature and the required steps configured, you can ask people to provide the details needed for a consultation or follow-up.
Does the bot answer every customer question without configuration?
No. Replies and flows must be defined around your account’s needs. Requests outside a configured path may need human attention.
Can I send automatic messages to all Instagram users?
No. Messaging depends on permissions, user-initiated interaction, and Instagram’s messaging limits. Unlimited promotional messaging is not part of this use case.
Do I need to give Befroosh my Instagram password to connect?
The connection uses Meta’s authorized process, and you do not need to give Befroosh your account password directly. Check permissions and account requirements before starting.
Is Befroosh Smart Direct free?
Befroosh offers a 7-day free trial. See the pricing page for subscription plans and conditions.
Automate repetitive replies and make time for more important conversations
Smart Direct helps you provide clear answers to common requests and, when needed, guide customers towards product introductions, information collection, or ordering. Start with a simple flow and expand it around your audience’s actual questions.