Smart conversation scenarios
Smart conversation flows in Instagram DMs
Design the right response path for every visitor.
People message your account for different reasons. One asks about prices, another wants to compare products, and someone else needs advice. With the Befroosh flow builder, you can plan the conversation so each person receives relevant information, step by step, based on their own choices.
Guide the conversation from the first message to choosing a product, requesting advice, or taking the next step toward a purchase.
Illustrative demo · Choose a conversation path
One message, several conversation paths
Imagine someone messages your education account to ask about courses. Instead of sending a long description of every course, ask them to choose a topic and continue with the relevant conversation.
All three visitors start with the same message, but the conversation continues according to their choices. The same logic can help with choosing a product, requesting a price, or finding ordering instructions.
This example illustrates conversation branching and is not a screenshot of the Befroosh dashboard. You can try it without connecting Instagram or entering personal information.
Build a similar flow in Befrooshbefroosh.demo
Course enquiry · illustrative demo
Hi, I’d like to know more about your courses.
Hi, welcome 👋 What would you like to learn about so we can guide you?
Choose a path to see how the conversation continues:
Beginner course
This course starts with the basics. You can explore its syllabus and participation requirements.
View course details
In your own flow, this step can be configured to show the course syllabus and participation requirements.
Advanced course
If you have previous experience, you can explore the advanced course content and its prerequisites.
Explore the advanced syllabus
In your own flow, this step can be configured to show the advanced syllabus and prerequisites.
Request a consultation
To help us guide you, please choose the topic you would like advice on.
Continue to consultation
In your own flow, this step can be configured to select a consultation topic and define how the conversation continues.
No Instagram connection. No personal information collected.
What is a Smart Conversation Flow on Instagram?
A smart conversation flow is a connected sequence of messages and steps that defines an Instagram DM conversation. It can begin with a request, continue through questions or choices, and follow a different path for each response.
For example, someone choosing a size guide needs different information from someone asking how to place an order. A flow builder helps you plan those paths so visitors can find an answer without searching through unrelated messages.
Multi-step flows versus simple automated replies
A simple automated reply suits requests that can be answered with a short, fixed message, such as sharing opening hours in response to a specific question.
A multi-step flow is useful when you need to understand a visitor’s needs over several steps, such as selecting a product category, comparing models, and then viewing buying instructions. The main difference is the logic that guides the conversation, beyond how quickly messages are sent.
What can you do with the Befroosh flow builder?
Provide relevant answers to different requests
When visitors choose a topic, you can guide them to the relevant information. Someone comparing products does not necessarily need to follow the same path as a customer ready to buy.
Design multi-step conversations
Break complex information into a series of short messages. Give each step a clear purpose so visitors know what they have received and what to do next.
Build a different branch for each choice
Adapt the next step to each response or choice instead of using one fixed path for everyone. For example, separate product information from consultation requests.
Manage frequently asked questions more clearly
Build repeatable paths for questions about prices, specifications, service terms, and ordering. Keep a way for people to handle special requests and questions outside the flow.
Guide visitors to the next step
End each path with a clear action: read more, view products, request advice, or enter the ordering process. The flow builder does not necessarily replace the dedicated order registration feature.
The parts of a useful Instagram DM flow
Plan the conversation logic before writing the messages. A clear flow usually includes these five parts:
Conversation trigger
Decide which request or event should start the flow. Choose an available trigger based on the features and settings enabled in the Befroosh dashboard.
Message sequence
Arrange the welcome message, essential questions, and relevant information so visitors know where they are at each step.
User choice
At the right moment, offer a small set of clear choices, such as product information, help choosing, and how to order.
Conversation branching
Define an appropriate continuation for every choice. Where possible, keep visitors away from repetitive paths and dead ends.
Outcome and next action
Decide what visitors will receive or be able to do at the end of the path. Make the ending clear, even if the request needs further attention from a person.
Who can use smart conversation flows?
Clothing stores and accounts with varied products
Visitors first choose a product category, then view the relevant model, color, size, or buying information. Rather than showing every product to everyone, make it easier to reach the right option.
Instructors and educational pages
Build separate paths to introduce beginner and advanced courses, answer enrollment questions, or guide visitors toward requesting advice.
Service businesses
If you offer several services, identify the request first, then show the relevant terms, service process, or way to contact your team.
Consultation and specialist service accounts
Use an organized path to identify the consultation topic and essential initial information. Specialist responses and sensitive decisions should still be handled by the responsible person.
From your conversation goal to testing each path
How to design your first conversation flow
You do not need a long flow to start. Choose a common request and divide it into a few short steps.
01
Choose the conversation’s final goal
Define the outcome: receiving product specifications, choosing a course, finding ordering instructions, or requesting advice.
02
Write the opening message
Prepare a short, clear message asking visitors to choose a topic. Keep the initial options as simple as possible.
03
Map the path for every choice
For each choice, decide what information appears, whether another question is needed, and where the branch ends.
04
Write the messages
Keep messages brief, relevant, and consistent with your account’s tone. Focus on one main request or action per step and avoid unnecessary information.
05
Test and activate the paths
Before activation, check every choice and branch so no path is left without a clear next step. Then run the flow using the dashboard’s supported features and settings.
Conversation flows alongside other Befroosh features
The flow builder defines the conversation path. Depending on each path’s goal, you can guide visitors toward other relevant Befroosh features. Each tool has its own role.
Showcase Builder
For displaying products or services and helping visitors choose.
Explore Showcase BuilderForm Builder and Lead Capture
For collecting information from visitors who want follow-up or a consultation.
Automatic order registration
For the next steps when customers decide to buy. The flow builder designs the path, while orders are registered through the dedicated feature.
Explore Automatic Order RegistrationFrequently asked questions about smart conversation flows
What is a Smart Conversation Flow on Instagram?
A planned path of connected messages and choices that determines how the conversation continues based on a visitor’s request.
How is the flow builder different from Smart Direct?
Smart Direct covers automated replies and message automation. The flow builder focuses on multi-step paths, choices, and conversation branches.
Can different visitors follow different paths?
Yes. Branching flows can provide a different continuation for different choices. The implementation depends on the features enabled in the dashboard.
Does the flow builder use AI to answer every question?
This page describes planned conversation paths and responses, rather than unrestricted AI answers to every question.
Does the Flow Builder register a customer’s order itself?
The flow builder defines how customers are guided. Order registration is a separate Befroosh feature. Connecting the two depends on the dashboard’s settings and supported features.
Do smart conversation flows replace an Instagram admin?
No. They help structure recurring, predictable requests. Complex conversations, exceptions, and sensitive requests may still need a human response.
Turn every DM into a clear conversation path
Start with a question your visitors ask often. Befroosh smart flows can turn recurring replies into a step-by-step path that guides each visitor according to their needs.
Build your first flow, test the different paths, then expand it based on your visitors’ real questions and behavior.